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William Hill Sportsbook Review

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William Hill online sportsbook is one of the most respected names in the world of sports betting. Founded all the way back in 1934 in the UK, the operator has decades of experience and was one of the first to launch an online betting platform. This is one established bookie, with plenty of markets, betting options, odds and promotions for new and regular punters, as you’ll discover in our review.

Why William Hill?

  • Daily odds boost or Insure acca against one result
  • Best odds guaranteed on every UK Horse Race
  • Inplay betting
  • Over 30 different sports to bet on

Overall Rating ⭐9.2

  • Bonuses ⭐9
  • Sportsbook ⭐9
  • Mobile App ⭐9.2
  • Banking ⭐9.7

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Introduction to William Hill Sports

Having been in operation since 1934 and online since 2012, it’s fair to say that William Hill has seen it all when it comes to sports betting, and they’ve managed to remain on the cutting edge at all times. It’s a recognisable gaming brand – both for its sportsbook and online casino – allowing punters to enjoy its services at home, on the go or in brick-and-mortar outlets.

It’s the online bookmaker we’re interested in, though. The site itself is intuitive and stylish, creating a seamless user experience. From managing and funding your account to claiming offers and placing bets, it couldn’t be easier.

So, what exactly makes William Hill sportsbook stand out above others?
Read our full review below to find out.

William Hill Sports Overview

William Hill Sports Overview

Bookmaker Information
Website William Hill
OwnerWHG (International) Limited
Founded Year1998
Deposit MethodsCredit / Debit Cards, eCheck, Skrill, Paypal, Revolut, Apple Pay, PoLi, Neteller, Trustly, ecoPayz, Paysafecard
Withdrawal MethodsCredit / Debit Cards, Skrill, Neteller, Trustly, ecoPayz
SportsFootball, Horse Racing, Boxing, Golf, Darts, Tennis, Badminton, Baseball, Basketball, Cricket, Cycling, Esports, American Football, NASCAR, MotoGP, Greyhound racing, Handball, Netball, Triathlon, Politics, TV/Specials
FeaturesBet builder, Livestreaming
Apps Android, iOS

Safety and Responsible Gaming

william hill sports welcome bonus

Is William Hill Sportsbook Safe?

As a trusted brand that’s been around a long time, it’s no surprise that this is one safe and reliable online bookie. William Hill ensures customer data protection by encryption, and you’ll find an extensive privacy policy on the site. The brand only accepts tried and trusted payment methods, too.

Licence and Responsible Gaming

This bookmaker is fully licensed and regulated, holding licences from both the Gibraltar Gambling Commission and Malta Gaming Authority.

The company takes responsible gambling seriously, providing several tools and features to help you keep your habits under control. You can set timeouts and deposit limits, account restrictions and opt to self-exclude if you need to take a break. There are also links to external organisations like Gambling Therapy and BeGambleAware.

Hot to Start Betting

How To Bet At William Hill Online Sportsbook

Getting started at William Hill online bookmaker is super simple. All you need to do is visit the sign-up page and complete the registration process by providing details like your email address, date of birth and name and creating a username and password.

Once approved, you can log in, fund your account and pick your favourite markets and bet types to add to your bet slip.

William Hill Bet Online

Bonuses And Promotions

Bonuses And Promotions

To say that William Hill offers a few ways to stretch your bankroll is an understatement. This sportsbook has plenty of promos on the go, with new players who bet €10 able to get 3 x €10 in free bets.

At the time of our review, the site also offers bonuses such as:

Scratch of the Day

Win instant prizes, free bets, boosts and exclusive offers


Play for Free

Predict 6 games and win up to $/€200 in free bets and monthly prizes

Acca Freedom

Boost your odds or insure your acca against a result

Build Your Odds Freedom

Boost the odds or insure Your Odds bets against one result

Get Best Odds Guaranteed on Every UK and Irish Race

Available on selected races

Bonus Codes

William Hill Bonus Codes

From time to time, some of the offers at William Hill sportsbook require a bonus code. If this is the case for an offer you’re interested in, you’ll usually find the code within the bonus’s details.

At the time of writing this article, William Hill offers promo code R20 for €20 Free Bets, credited as 2 x €10.

Markets and Types Of Bets

Markets And Types Of Bets

If you’re looking for an epic assortment of sports betting options, William Hill is for you. If you can think of a sport, you’ll probably find it on this site. From motor racing and cycling to table tennis and greyhounds, rugby and ice hockey to everything in between, they’ve got punters covered.

There are non-sports betting options, too, such as politics and TV shows. If that’s not enough, there’s an exceptional e-sports section, where you have the chance to place outright bets on a variety of games, including Overwatch, League of Legends, Rainbow Six and Call of Duty, to name a few.

As for the betting odds, William Hill is impressive compared to the competition, offering highly competitive odds across a variety of markets, making sure they remain competitive in a saturated market.

As a leading online sportsbook, William Hill offers a massive selection of bets, including enhanced treble, and #YourOdds that allow you to create your own bet or back what other punters have created. There are also boosted odds.

Besides the usual types of sports bets, you can also take full control of your bets with the site’s Cash Out and Partial Cash Out features. This gives you the opportunity to secure your winnings on both single and multiple bets before your bet’s settled. All you need to do is head to the Open Bets section and pick “Cash Out” when the option is available.

William Hill Betting

Withdrawals and Deposits

Withdrawals And Deposits

There is one tiny downside to William Hill, and that is that this bookie doesn’t offer as large a selection of payment methods as some other top sportsbooks. Currently, you can fund your account with debit or credit cards, e-checks, prepaid cards and some e-wallets.


  • Visa
  • MasterCard
  • Maestro
  • PayPal
  • Neteller
  • Skrill
  • Paysafecard
  • Trustly
  • Bank Transfer
  • NeoSurf

Deposits start from €10 at this bookie and the maximum limit will depend on your preferred deposit method. Deposits are free and instant.

As for withdrawals, you can choose Visa, MasterCard, Maestro, PayPal, Bank Transfer and a few other options to receive your winnings. You’ll need to provide proof of your identity before your first withdrawal request, and withdrawals can be made from just €10 depending on the payment option. Requests take from 1 to 5 days to process and are free on the bookmaker’s side.

Customer Support

Customer Support Is Provided Around The Clock

The support team at William Hill are available 24 hours a day and 7 days a week. You can request help in a wide range of languages and via phone, live chat, email or even social media channels.

If you have a pretty uncomplicated and common question or problem, check out the Frequently Asked Questions page. But, if you do need human help, you won’t need to wait more than about 5 minutes if you use the live chat feature.

Pros and Cons

Pros and Cons Of Betting Online At William Hill


  • Huge variety of markets
  • Bet boosts
  • Well-known brand
  • Excellent variety of bonuses and promotions


  • Some hefty bonus terms
  • A busy website that takes getting used to
  • Could do with more deposit options

Mobile Betting

The William Hill App And Mobile Sportsbook

It’s no surprise that William Hill has its own online sportsbook app which you can download for free to your Apple or Android device. The app is highly rated at both stores and boasts positive user feedback for its seamless experience and user-friendly design.

It’s one of the most comprehensive betting apps out there. You can effortlessly navigate between different sections, with all the pages designed to be highly responsive. From live betting and live scores to #YourOdds bet requests and promotions, banking and customer support and even access to the online casino, you can do it all on the go with the app or the mobile-optimised site. From time to time there is even an exclusive welcome offer for mobile users who sign up and bet via the app.



Is William Hill online sportsbook one of the best in the business? You bet it is. With an astounding range of sports betting options, a long list of bonuses and promotions and a well-designed mobile app, this is one of the best betting sites around. Yes, there aren’t as many payment methods as you’d find at other bookmakers, but all the basics are covered, complete with free and instant deposits and relatively quick withdrawals.

This is one of the oldest bookies around, it holds two licences and serves up friendly and fast customer service 24/7. The live betting, streaming and radio station are exceptional touches, while there’s also a fully equipped online casino section with its own range of offers.

There truly is something for all punters at William Hill sportsbook, making it well worth your time and effort.

  • Live Chat
  • Email
  • Telephone

Content Editor

Alice Maria da Cunha

5 Articles

Conhecida como a Mulher-Maravilha da nossa liga, Alice é torcedora do Athletico Paranaense, adora MMA, esportes no gelo, e-Sports e vôlei. Já morou na Argentina, Bolívia, Tailândia, Malásia, Indonésia e tem mais de 6 anos de experiência na coordenação e produção de conteúdo de outro mundo para sites de apostas online. Dotada de força e superpoderes (como era de se esperar, por isso o apelido), analisa cada detalhe com imparcialidade, autenticidade e traz sempre informações supersecretas dos melhores sites de apostas online aqui no Betman.net.