Best Betting Sites In The UK

The UK has one of the most competitive online gambling markets in the world. It also has some seriously tight regulations. It’s a good thing, though, as it means you can look forward to UK betting sites that are top-quality, safe, licensed platforms. Read on to discover the top UK betting sites, bonuses and sports to bet on.

Best Betting Sites in the United Kingdom


  • 1

    William Hill logo

    William Hill

    ⭐ 9.2
    • Daily odds boost or Insure acca against one result
    • Best odds guaranteed on every UK Horse Race
    • Inplay betting

    €20 Free Bet

    Bet Now
    Quick Facts

    Overall Rating ⭐9.2

    Bonuses ⭐9

    Sportsbook ⭐9

    Mobile App ⭐9.2

    Banking ⭐9.7

    Read Full Review


    Website: William Hill

    Owner: WHG (International) Limited

    Founded Year: 1998

    Deposit Methods: Credit / Debit Cards, eCheck, Skrill, Paypal, Revolut, Apple Pay...

    Withdrawal Methods: Credit / Debit Cards, Skrill, Neteller, Trustly, ecoPayz

    Odds Provider:

    Sports Main: Football, Horse Racing, Boxing, Golf, Darts, Tennis...

    Features: Bet builder, Livestreaming


    You say sports betting, we say William Hill. This name has a particular resonance among betting enthusiasts, and for a good reason! One of the oldest Bookmakers out there (can you believe they're in business since 1934?) will certainly win you over with exquisite offers and a large variety of betting options. Sign-up is available from all 7 continents.

  • 2

    888sport logo


    ⭐ 9.1
    • Large selection of sports to bet on
    • Multiple deposit methods
    • Available in many countries including US

    1st Deposit Bonus of 100% up to €250

    Bet Now
    Quick Facts

    Overall Rating ⭐9.1

    Bonuses ⭐9.5

    Sportsbook ⭐9.1

    Mobile App ⭐9

    Banking ⭐8.8

    Read Full Review


    Website: 888sport

    Owner: 888 Group

    Founded Year: 2008

    Deposit Methods: Visa, Apple Pay, Interac, MasterCard, Paysafecard, Wire...

    Withdrawal Methods: Visa, Apple Pay, Interac, MasterCard, iDebit, Bank transfer...

    Odds Provider:

    Sports Main: Horse Racing, Football, Basketball, Tennis, NFL, Golf...

    Features: Livestreaming, Bet builder


    888Sport is the very definition of a complete sports betting site. Starting with an inclusive selection of payment methods, continuing with exciting bonuses (free bets, bet builders or accas) and ending gloriously with a large selection of betting options, 888sport is exactly what you need if you don't feel like jumping through sites to find what you need.

  • 3

    1XBet  logo


    • Minimum deposit €/$1
    • Bet without funds with Advancebet
    • BetConstructor with 2 groups of virtual oponents

    Get a €/$10 Risk Free Bet when you play on the Correct Score

    Bet Now
    Quick Facts

    Overall Rating



    Mobile App



    Website: 1XBet


    Founded Year: 1997

    Deposit Methods: Community Payments, Dimoco, Cloudvault Deposits, Visa, MasterCard, Neteller...

    Withdrawal Methods: Community Payments, Dimoco, Cloudvault Deposits, Visa, MasterCard, Neteller...

    Odds Provider:

    Sports Main:



Overview of Online Sports Betting In The United Kingdom

Online gambling in the UK is heavily regulated. It’s a good thing, though, as it means bettors can feel comfortable betting on sites that adhere to stringent licensing processes and secure payment methods.

Online gambling was first regulated in the United Kingdom in 2005 by the UK Gambling Commission (UKGC). However, at the time, a loophole in the law allowed operators to remain offshore and doge the country’s regulations and taxes. However, things changed in 2014, and operators must now adhere to the UKGC’s laws around taxation and regulation if they want to operate in the country.

Is It Legal To Bet Online In The UK?

As long as you’re 18 years or older and play at licensed and regulated online sportsbooks in the UK, sports betting is perfectly legal.

Is It Safe To Bet Online From The UK?

It certainly is, provided you play at sites like those on our top list of UK betting sites. These sites undergo rigorous testing for safety and fair play, only accept tried and trusted banking methods and are strong advocates of responsible gambling.

Licence & Responsible Gaming

Licence and Responsible Gambling In The UK

Under the UK’s 2014 Gambling Licensing and Advertising Act, remote gaming companies must register in order to obtain a licence to operate in the United Kingdom. Different gambling sectors – such as casinos, sports, bingo, poker and lotteries – all require a unique license. Operators who fail to comply with the UK’s regulations face criminal penalties.

UK punters also have access to an array of offshore betting sites, but we recommend sticking to operators who are based in the country and hold a licence from the UK Gambling Commission. Such sites strongly encourage responsible gambling, too, offering tools such as deposit limits, time limits and self-exclusion as well as access to external help should your gambling habits get out of hand.

How to Bet Online

How To Bet Online From The United Kingdom

Playing at UK sports betting sites couldn’t be easier.

The best betting sites in the UK offer a streamlined signup process and while you might find the few extra steps a little frustrating when you first register with an online bookie, they’re there to keep you and your money safe.

You’ll need to take a look through our in-depth sportsbook reviews and pick a betting site to join. UK sportsbooks require punters to undergo a customer verification process, which means you’ll need to submit ID, proof of address and (in some cases) proof of payment documents.

Once your account is verified, you can access the sportsbooks’ cashier and make your first deposit and claim any available bonuses. Best of all, you can shop around for the best odds, markets and offers to suit your online sports betting needs.
All that done, you’ll be ready to place your bets. Simply pick the sports and event you want to bet on and add your bet to the site’s bet slip for effortless fun and, we hope, a profit.

Common Bonuses and Promotions for UK Sports Bettors

Type of BonusWhat It Is
Free BetsThe most common type of welcome bonus at UK betting sites, free bets let you place bets with bonus funds provided you meet the offer’s terms and conditions and place a qualifying bet.
Enhanced OddsThis offer lets you score added value on your sports bets via price boosts. That means you can place a bet at an inflated price and winnings are paid out as cash or bonus funds.
Risk-Free BetsSome UK bookies offer customers a risk-free bet, providing a win-win situation. You’ll either win with your first bet or receive cash back as part of a site’s risk-free promo. The refund is usually given in the form of bonus funds.
Match Deposit BonusA match deposit bonus is a great way to get started or boost your sports betting bankroll. Bookies match your deposit with bonus funds, however, winnings are usually capped and there are strict t’s and c’s to follow.
Deposit BonusWith this type of offer, a sportsbook may offer you a deposit bonus of up to a certain amount. Deposit bonuses may be available to new customers or as “reload bonuses” for existing players.
Bet X Get XThis is a common type of UK betting site offer, where you get X for betting X amount or staking a certain amount on a selection at minimum odds. Once the bet is settled, you receive your free bets up to the specified amount.

Types of Betting Options

Types of UK Online Betting Options

Since the UK is home to some of the biggest and best online sportsbook operators, punters can look forward to a comprehensive range of betting lines, such as:

· Parlays
· Money lines
· Point Spreads
· Accumulators
· Totals
· Teasers
· Futures
· Props
· Live in-play wagering

With so many ways to bet on your favourite markets, matches and events, we recommend taking a look at our strategy guides and how-to pages to learn about the different betting options and how to make the best use of them when you play at online UK betting sites.

What About The Odds At UK Bookmakers?

Online bookmakers in the UK typically employ a team of oddsmakers to set the odds. The head oddsmaker tends to be a mathematician and sports betting genius in the area or sports market that they’re charged with. These people use intricate computer algorithms to help them decide the odds for various games and events and types of bets.

Different sites offer different odds, so it’s always worth shopping around for the best deal for your betting budget.

Payment Methods

Popular Online Sportsbook Payment Options For UK Punters

UK online sports fans have plenty of options when it comes to secure, reliable and easy deposits and withdrawals. Remember that different sites have different minimum and maximum deposit and withdrawal limits and processing times, so check all of that out before signing up at a particular bookie.

Some of the most common payment methods you’ll find at online bookies include:



Skrill Online Betting


PayPal Online Betting


Neteller Online Betting


Visa Online Betting




Mobile Betting

UK Mobile Sports Betting

More than half of all online sports bets in the UK come from mobile devices. When we review online bookies, we pay extra attention to the mobile experience, testing both the mobile-optimised site and sports betting apps available for Android and iOS devices. The top-rated UK betting sites offer stable platforms, easy access and user-friendly layouts for effortless on-the-go gambling.

The Benefits Of UK Online Sportsbook Sites

One of the best things about wagering at UK betting sites from our top list is that they’re legal. When you register at a bookie that holds a licence from the UK Gambling Commission, you get to play on a regulated platform that offers consumers protection.

These sites have undergone a series of checks before being allowed to operate in the United Kingdom. What’s more, the sites accept GBP and Euros, which means you won’t lose value through currency exchanges.

Another benefit to betting at UK sportsbooks is that there is fierce competition in this realm, which means operators are vying for your attention with elements like valuable bonuses, competitive odds and a compendium of markets.

Finally, another benefit to betting in your own territory is that you’ll receive customer support in English in your time zone.

Customer Support

Customer Support At UK Online Sportsbooks

Customer service is an important aspect when ranking bookmakers. We think it’s vital that a customer representative is easily available whenever you may need them. Whether you need help with registration or payments or want to know more about certain offers and terms and conditions, there may come a time when you need help.
The best bookies on our top list offer 24/7 customer support through several channels, such as live chat, email, phone, social media and FAQs. To make our top list, these agents need to be friendly, responsive and knowledgeable, ensuring you enjoy quality, red-carpet treatment.



The United Kingdom is home to many of the most reputable online bookies in the world. Your sports betting experience will be top-notch when you choose one of the sites we’ve reviewed and recommended. Our rigorous vetting process saves you time, providing everything you need to know about a site’s markets, odds, bonuses, loyalty programmes, banking, support and more. In other words, when you choose a licensed online bookmaker from the list on this page, you can wager on your favourite sports with complete peace of mind.

Content Editor

Alice Maria da Cunha

5 Articles

Conhecida como a Mulher-Maravilha da nossa liga, Alice é torcedora do Athletico Paranaense, adora MMA, esportes no gelo, e-Sports e vôlei. Já morou na Argentina, Bolívia, Tailândia, Malásia, Indonésia e tem mais de 6 anos de experiência na coordenação e produção de conteúdo de outro mundo para sites de apostas online. Dotada de força e superpoderes (como era de se esperar, por isso o apelido), analisa cada detalhe com imparcialidade, autenticidade e traz sempre informações supersecretas dos melhores sites de apostas online aqui no